How to Become an IPTV Reseller in the UK (2026 Guide)

What a reseller does

An IPTV reseller buys subscription credits at a wholesale rate and sells subscriptions to their own customers. You do not run servers or manage channels — the provider does that. Your job is finding customers, helping them set up, answering their questions and collecting payment.

How the money works

With our reseller programme, one credit is one month of service for one customer, so a 12-month subscription uses 12 credits. You buy credits upfront, set your own retail prices and keep the difference. Larger credit blocks cost less per credit, so your margin grows as you do.

Getting started in four steps

1. Message us on WhatsApp with roughly how many customers you expect.
2. Buy your first block of credits. There is no sign-up fee or monthly charge.
3. Log in to your panel and create a few trial lines for friends and family.
4. Set your prices and start selling.

The part nobody mentions: support

Your customers will message you, not us — often at 2:55PM on a Saturday when a match is about to start. Most new resellers underestimate this. Keep a short setup guide for each device ready to send, use our setup guide as a starting point, and set clear hours if you need them.

Mistakes to avoid

• Pricing too low. Racing to the bottom leaves no money to cover your time on support.
• Taking payment you cannot refund. Use a method your customers trust, and think about registering as a business.
• Choosing an upstream you cannot verify. If they vanish, so does your business. Ours is registered at Companies House — see our credentials page.

Reseller or dealer?

If you would rather sell under our name with our support behind you, our authorised dealer option may suit you better than running your own brand.

What your reseller panel does

Your panel is where you run the business day to day. From it you can:

• Create a new customer line in seconds
• Extend a customer when they renew
• Give short trial lines so customers can test first
• See when each line expires, so you can remind customers to renew

Setting your prices

Most resellers price a little below the big brands and compete on service. Work out your cost per month from your credit price, add a margin that pays for your time on support, and keep a simple price list: 1, 3, 6 and 12 months.

Finding your first customers

• Friends, family and local football groups — word of mouth is how most resellers start.
• Offer a short trial so people can see it working on their own TV.
• Be reachable on match days. Good support is what keeps customers renewing.

Keeping customers

Renewals are where resellers make their money. Remind customers a few days before their line expires, reply quickly when something stops working, and keep a short setup guide for each device ready to send.

Ready to start? See our IPTV reseller programme or read how reseller panels and credits work.